Training objectives:The professional mainly trains the advanced senior specialists who possess the solid management , marketing, computer and foreign language basic, access to scientific way of thinking and basic training in marketing management and are engaged in marketing management and market research.

Students should grasp the basic knowledge about management and marketing, understand the basic process of enterprise marketing management, methods and strategies by learning the theories and methods of economics, enterprise management and marketing.

Main courses:Economics, Enterprise management, Introduction to marketing, Product strategy, Market research, Marketing predictions, Distribution channel management, Business negotiation, Sales management and Marketing planning.

Employment trends:Graduates are engaged in marketing management in enterprises and government departments or teaching and research in universities and research institutions.