Marketing (Web Commerce)    (2011-12-14 14:08:15)

Training objectives:The professional is aimed at training the complex, application-oriented talents who possess the comprehensive e-commerce knowledge and are capable of competenting comprehensive e-commerce application, development and management.

Students can grasp the knowledge about computer technology, network technology and modern economic management concerning about comprehensive e-commerce and are able to the integrated use of information technology , network economic theory and the method and technology of management by studying. The students mainly learn the professional knowledge based on comprehensive e-commerce. At the same time, they ought to grasp the knowledge and skills about economic management and computer.

Main courses: Economics,management, Marketing, E-commerce technology infrastructure, Database technology, Network marketing plan, Online payment and electronic banking, Electronic commerce and Information security management, Customer relationship management, E-commerce logistics management, Management information systems and E-commerce legal.

Employment trends:Graduates are engaged in e-commerce system planning, software development, integrated management and evaluation and consulting in all kinds of enterprises and government institutions.

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